Primengine

If you’re on the Gardiner this week look out for our out-of-home (billboard) work for POKKO!

With so many rave reviews, we picked the best one and used it.

Since ChatGPT is such a hot topic these days, out of curiosity, we did ask it to write over 100 billboard copy options. They were really bad. 2 or 3 were ok, but ultimately unusable.

We stand by our assessment that it’s a tool that is occasionally useful, and will become more useful with time, and no matter how much it advances, a rising tide raises all ships. Eventually we’ll have humans using AI because they have to compete against other humans using AI. Though that could change if it ceases to be open to the public, but that’s another story. For now we’ll stick with wetware for the big ideas.

Our packaging design for POKKO is hitting the shelves of Longo’s this month!

And in anticipation of POKKO’s provincial rollout at Longo’s, they got a write up in Blog TO.

Link to story:

https://www.blogto.com/eat_drink/2023/01/pokko-toronto/

Our 2022 HRS trade show booth design for inHEART.

Packaging / branding design for a unique new Toronto based vegan snack company.

They came to us after having tried several designs that missed the mark. We worked with them to develop a new brand and package that would appeal to health conscious shoppers looking for a snack in the rice / chickpea category as well as broad appeal for anyone looking for a tasty snack.

We played off the synesthesia of the unique sharp sounding name, striking taste and intense crunch, and pared down the colours to create a minimal but memorable, healthy but youthful design.

The simple white on one colour background is a subtle nod to authentic food truck designs of the past since this is a family business with a unique recipe that was passed down for generations.

We subtly put the shape of the product in the logo, and flanked the product shot with “sonic crunch triangles” that draw your eye to the centre, portray the crunch sound of the product (they’re REALLY crunchy), and give a subtle nod to tortilla chips. They aren’t tortilla chips, but they share enough qualities with them to warrant using this subtle psychological trigger.

It’s amazing what a couple of triangles can do.

They’re also crazy good and addictive. We quickly devoured all the samples POKKO dropped off.

They have an ingredient called Asafoetida, the ingredient that makes Indian food taste Indian. It also has many health benefits and is unique in the sense that it tastes great when cooked with properly but tastes and smells bad on its own. Which is why it’s also called “Devils Dung”.

They were just launched at a food conference out West and the product and packaging was a big hit. We can’t wait for POKKO to hit the shelves and see where this brand goes.

Before then you can order from Pokko.ca when the new site goes live in the coming weeks.

etee is one of our past clients that’s doing a great thing for the planet! We use their products every day and love them!! It was heartbreaking wrapping food in plastic only to toss it the next day knowing it will sit in a landfill for millennia. Now their whole product line is on sale!

If you haven’t tried them out yet this is a great time to order!

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