Canadian Marketing Association
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06/04/2026
Is AI taking over video production – or is it just a tool in the right hands?
CMA’s Gabriel Arenshtam caught up with member Adam Hislop, Commercial Filmmaker at Atomic Spark, for a quick take on one of the most talked-about questions in content creation right now.
From how AI is reshaping video production to what it means to be part of the CMA community, Adam shares his honest perspective in under a minute.
Watch to hear what he thinks.
Thinking about joining the CMA community?
Explore membership at thecma.ca/membership
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