Mobile Audimeter

Mobile E-Commerce
The online retail space is also evolving. During Comscore’s annual Top 23 Insights of 2023 webinar, we showcased that mobile now accounts for over one-third of total online retail spend – a share that has been increasing year-over-year. Social Media has also proven to be a successful channel for e-commerce, with Comscore data illustrating strong visitation growth on social platforms, such as TikTok and Instagram. According to 2023 Comscore research, 46% of online shoppers indicated that they are interested in buying products via social media - a strong 21-point increase from 2021. And as we close off 2023, online retail spending is anticipated to surpass the 1st-ever $1T year in 2022!

How does Gen Z’s social media app usage compare to other age groups?

For this analysis, we focused on YouTube, Instagram, TikTok Snapchat, Facebook and Twitter which show outstanding reach among Gen-Zers. We analyzed across all three age ranges depicted in the chart: Gen Z, 25-34, and 35+. The 18-24 age cohort demonstrates the highest reach in Italy and Spain, whereas in the UK, the 25-34 age range surpasses them by 6 percentage points of coverage.

When does influence become a 'lack of influence'?

The latest trend to creep into social media is "disinfluence." The content creators who have joined it share their opinion on products to avoid and generally do so in a context of saving money and being critical of impulse purchases. It is common for these types of influencers to suggest cheaper or alternative products. Under the hashtag - or in Spanish, "desinfluenciar" - the aim of the content creators is to prevent users from buying unnecessary products.

The "deinfluencing" hashtag originated in TikTok and is already present in the rest of the social networks. From January to March 2023, the engagement of this new social phenomenon grew by 74% and so far this year, it has generated more than 1.2 million interactions in 1076 publications.

It’s spring and we also blossom! That’s why we have updated our reward catalogue.

We will soon enable the transfer of your rewards to Paypal.

2023 Grammys at a Glance

The Grammys are a huge night for the music industry, and for social media. Check out our infographic to see just how much engagement there was on this year's awards night.