Zuhkey Designs

Unless you’re brand is Glossier, you shouldn’t sell merch that you just slapped your logo on 😬

merch can either be a waste of money… or the most underrated tool for deepening your brand’s connection with your customers. The difference is how INTENTIONAL you’re with them.

You have to ask yourself “Would my customer actually love receiving this? Would they be proud to use it or show it off?” If it feels like a freebie destined for the junk drawer, you’re missing the point.

The best merch is an extension of your brand world. For Sew Gloria Designs, we looked into options they could think of when it comes to merch. We put their target customer in mind and looked into brands they follow, products they love buying (where my stationary hoarders at? 🙋🏾‍♀️🤣) , and what they’re already using. This was such a breeze to create because we understood their target customer a lot more and had a cool fresh identity that made designing gorgeouuus merch easier.

so think beyond just your services and products , how else can you remind them of you

So before you order another batch of pens, ask yourself:
Is this something my customer would genuinely want to rep?

Stories like hers are EXACTLY why The Budding Brand exists. Because I don’t think you have to wait “until you’re big enough” to look like the business you’re becoming.
 
And if you’ve been feeling like your branding is still telling your old story, now’s the time to start rewriting it.
 
For my waitlisters!! LAST CHANCE before the waitlist perks disappear, including exclusive pricing, a flexible payment plan and a bonus add-on I’m not offering outside the waitlist. Check your email inbox for the access link 🌷

If your old branding isn’t aligning with your new target audience and your brand’s vibe has outgrown its old look? You go for a rebrand that is strategy-focused! Here’s a rebranding project for a client’s meal subscription business .

Now, if you’re thinking, “My brand needs this kind of glow-up,” well, you’re in luck! I’m launching my new signature offer where we tackle your strategy,brand identity, website and content plan all in 5 weeks (yep it’s possible). DM/comment “5 weeks” to get started! ✨

IT’S LAUNCH DAAYYYY!
- well, more like soft launch day since there are still a couple of things to finalise. 😅

I swear, we designers hide behind our “coming soon” pages and continue working on our websites for months and months JUST to ~secretly~ boost our designer ego. It’s like we design for other designers to see and not for our dream clients. The moment I realised this, I let go of fancy animations and transitions and just focused more on showing what I do best:

Bold, artistic and colourful branding for brands built on stories 💜

It’s what pushed me to rebrand. The previous website didn’t show a lot of me and more editorial stock photos because I thought that’s what sells. Until one day a business mentor asked me “why don’t I see the artistic side of you? Where are all the colours?” . 😮‍💨 this time around this website is something I’m actually proud of (and that’s hard to say as a perfectionist designer 😂)

Many many thanks to for my brand photos and vids , truly a gem to work with and to .photo for last minute edits. for such an engaging showreel and of course for improving my brand messaging and copy to sound so much like me 🥹💜 I couldn’t have done it without y’all