SocialGeek

Click-Through Rate (CTR) plays a crucial role in SEO success! A strong title can make all the difference in attracting users and boosting your rankings.

Want to learn how to optimize it? Check out our latest article.

🔗 Link in bio!

No, creating content is *not* what you need to rank on Google.

In all these years I’ve worked in content marketing, I’ve seen all kinds of content:

🤢 Terrible content performing
😏 Terrible content not performing
🙂 Great content performing
😓 Great content not performing
😐 Meh content performing
😑 Meh content not performing

You get the gist.

So, if it’s not creating content that gets you “there”, and if it’s not always the quality of the content that gets you “there”... what is it?

Let’s talk about a crucial moment in publishing content: When is the content “good” enough to go live and bring results?

Publish content that is not up to standard and you've wasted time and money.
Publish content after spending too long and too much to make it "great" and you've wasted time and money.

You need to have a clear idea of what your content should look like as a minimum in order to bring results.

This idea of “good enough” is what I call “content MVP”.
It comes from the concept of MVP in product development.

And it relies on this basic principle: You can launch content when it fulfils a number of criteria to make it "viable" (in the context of Search, for example, this means having the potential to rank).

You launch it with the aim to monitor its performance for a set period.
So then you can iterate based on the insights you've collected during this time.

This became a full framework which allowed me and my teams over the years to publish content at scale to reach our goals - even when our resources were limited.

For example:
It allowed us to grow organic traffic to the Semrush blog 7x.
It generated 10x ROI for an ecommerce client within 12 months.

Below I’ve summarised 6 of its crucial milestones.
Ask me anything you want to know in the comments!

10 Easy SEO Wins to See Results:

What would you add?