The FlipSide Plan

The FlipSide Plan

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11/25/2025

Stop blaming the noise. Most distraction starts inside.

Eyal calls it out clearly in : distraction begins with internal triggers, a state of discomfort like boredom, anxiety, and uncertainty. The pings, emails and likes only win when those (uncomfortable) feelings are already present.

Here I use Mihaly Csikszentmihalyi’s Flow model to make this practical. Plot any task by skill on the X axis and interest or positive challenge on the Y. When they match high, attention locks in. When they do not, your mind looks for exits. Something is missing, either is too low of a challenge or you need to pump up your skills.

Two dials you control:
• If skill is low, add a tiny step, or a 15-minute micro-practice.
• If interest or challenge is low, shrink the slice, add a clear finish line, set a higher reward, look for accountability or connect it to a value that matters.

Use these two levers if you are constantly on the “distractable zone”. That is how you turn down the noise and turn up traction in a 24/7 world.

Mihaly Csikszentmihalyi, Flow.

09/12/2023

When fast food options are all there is, the best approach is to aim for “better” not “perfect”. We have created a short guide to help you navigate this common scenario with some ease! Link in bio

07/11/2023

Very recently we learned that reading with a visual pointer helps you focus better, read faster, and improve your reading comprehension. We were both surprised at this fact, given that in our early years we were driven away (and usually not in a very kind manner) from using our fingers to guide our reading.

Well, it happens that using a visual pointer is a great tool to help you improve your reading skills. The human eye is naturally attracted by motion, it is an essential part of human nature. Following what moves may save you from being “food” or allow you to find “food”. While underlining the words while you read, helps to build focus, not skip any word and reduces vocalization (reading every word in your mind which slows down the reading process).

Unsure of this strategy (and maybe still afraid after four decades) I decided to try it out led by brain coach and author of Limitless, . First, I read for 2 minutes without using any visual pointer. I counted the number of words I was able to read (counted the lines and multiplied by 10). Then, I repeated the exercise and continued reading, this time using my finger as a visual guide. When I counted the words I was able to read, my speed improved by 15%, while perfectly understanding the content.

It felt good being able to use my finger again as a tool to read more and reach focus faster. You may want to give it a try too!

MV & Rosana

07/04/2023

In our fast-paced and busy lives, finding time to prioritize our brain health can be a challenge. Just like we try to exercise regularly for physical fitness, we should also make time to exercise our brains. And the best part? There's a free exercise that can be done every day to boost your brain's health and potentially give you more healthy years in the long run: Reading.

Reading is to your mind what exercise is to your body. Developing a reading practice strengthens your brain's health; however, just like physical exercise, it requires effort, skill improvement, and time investment to see the gains.

Read along and explore some scientific facts about the benefits of reading and one powerful strategy to help you incorporate it into your life and boost your brainpower.

Link to our Blog in the Bio

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