Stay Socially Savvy

What is UGC & Why Should You Care About It?‼️

WHAT’S UGC?
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User Generated Content is any form of content created by people outside of your business promoting it. This doesn’t have to just mean videos or pictures - it can also mean testimonials, reviews, comments, etc. Any promoting created by regular people and not the brand itself.

✨ As a biz owner, you’re going to want to invest in UGC for your brand if you aren’t familiar on how to create your own content and attract consumers and especially if you need a face for your brand. Authentic human connection is so important to build that trust with your audience and convert sales.

✨People are starting to see right through influencer ads and sponsorships. Even any really high quality content that doesn’t seem real or organic is starting to not perform as well anymore… and this is why I believe UGC is going to be the new influencer marketing.

✨Also, becoming a successful content creator and receiving free gifts + essentially a full time income FROM HOME if you wanted with absolutely no following, degree, or experience has NEVER been easier. I mean of course… it takes a ton of work, but we couldn’t have even imagined anything like this being possible just 10 years ago. So if you ever dreamed about being an influencer but it was too damn hard to achieve because literally everyone these days are trying to become one, maybe try out UGC!

✨I’m looking to start my own UGC journey to incorporate into my SMM agency and maybe documenting how it goes and the steps I take, so let me know if this is something you guys might be interested in ☺️

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The 3 steps that helped grow my clients audience quick!🚀

✨ First off, it makes me so happy when I can see my clients hard work paying off! It really just takes a great personalized strategy that works to enhance your strengths and of course, keeping consistent with it. As social media managers, marketers, and strategists, were here to help keep business owners stay accountable for their success! Everyone has it in them, but sometimes a little guidance goes a long way.

👉🏻 Incorporating Tiktok and Instagram reels into your strategy along with using the right hooks and cta’s that resonates with your ideal audience will have MASSIVE potential to reach them. Sometimes it takes some trial and error to see what kind of videos might do well, like trending videos or entertaining videos for example.

👉🏻 That’s why it’s important to do research on a clients niche + utilize what the client is good at doing. For life, trauma, and relationship coaches I found that there’s great results when original content is involved.

👉🏻 Original content is content that you make that can’t be copied, like speaking your own original thoughts. There’s more of a connection being made when a person can get to know you better through a screen in that way, rather than following trends, especially in a niche that requires a lot of vulnerability.

✨ There’s a lot more that was involved to creating this foundation for success but these were just a few things that we did that really helped☺️

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