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What makes a conference experience truly memorable? And when 40,000 people attend a conference, how can you stand out as a vendor?

In a recent study, we helped a client answer these questions by interviewing attendees at events where the company had exhibited.

We spoke with attendees about:

- Why they attended
- How they prepared
- How long they stayed, and how they spent their time (one interviewee mostly caught up on Netflix…)
- Which vendor booths delivered standout experiences
- Their impressions of our client’s booth

From motivations and behaviors to standout booth experiences, we uncovered what truly differentiates.

Now our client is rethinking how they show up at events, with a sharper, more intentional approach grounded in real customer insight.