WiNK Digital

have you ever visited a website and left without purchasing anything? next thing you know, for days on end the same site keeps popping up no matter where you go...🤔

that’s not your phone listening to you... it’s remarketing baby! 🪐

as we navigate through the sales funnel, most of the stages after the “awareness” phase revolve around remarketing and building audience lists with the data seen on your site and/or your socials. ⭐️

like & follow for more digital marketing tips. 🤍

happy saturday besties 🤍 don’t forget to be kind to yourself today ✨✨✨

hey pals 👋🏼 today we’re going over the metrics that are typically associated with specific business goals✨

there are countless metrics and columns you can analyze in your platform of choice which can be a bit overwhelming. obviously this is case by case but this should give you a good idea on what to look at when analyzing performance 🚀

like & follow for more digital marketing tips 🤍

here’s a question we get often.. should I invest in facebook ads or google ads? 🤔

in our opinion while no platform is “better” than the other, depending on you goal, brand, target audience and business model you might see improved performance on google or facebook. 🍎

we took some time to highlight the main differences and advantage points of these 2 big tech giants. 💥

small businesses are the 🤍s of our community!

with the unpredictability of everything going in the world, many local businesses are now relying on their social + digital presence to maintain sales and revenue. 🤳

the least we can do is follow these tips to help these brands leverage social and digital algorithms, resulting in increased visibility and an influx in conversions. ‼️

let’s talk frequency! ⭐️
in our opinion, frequency is one of the key metrics to look out for. we’re going to breakdown why. ⬇️

in online advertising, frequency refers to how often an ad appears to a single user in a certain time frame. 📲

by analyzing reach and frequency data, you can better understand how many times your targeted audience were shown your ad repeatedly over a certain period of time. 👩‍💻

in cases when frequency becomes excessively high or low, it can cause problems with your campaign. 😳

budget may go wasted, impressions may go wasted, and viewers may get tired of your ads.

with a ✨frequency cap✨ , you can prevent these potential issues and appeal to your audience’s conversion journey.

your frequency cap SHOULD absolutely differ depending on where your audience is in the sales funnel. ‼️

if your goal is brand awareness, your audience is cold 🥶 and likely not familiar with your brand. for a campaign like this, a low-frequency cap is valuable for increasing your reach. without a frequency cap, your ad may get shown to one user several times a day and result in ad fatigue. 📉

this is a metric often glazed over but we highly recommend prioritizing your campaigns frequency data to see the best results! 🤍

you guys already know we love our paid advertising here at WiNK💁🏻‍♀️ but let’s put that aside for a second and talk about one of the oldest forms of digital advertising... email marketing 💌

email marketing sure has its pros and cons, but it CAN be effective when utilized in specific segments of the customer journey (which we will breakdown in a later post). 🤩

it is also one of the most affordable and cost efficient ways of engaging with your target audience as it does not require a big investment to manage and set up. 💸

here, we’ve listed 5 tips on how you can easily increase conversion rates for those of you looking into email marketing. 🪐