MJJ Creative Studio

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💥 How to motivate your audience to take action [Tip #7]

We are now in the "D" section of the AIDA marketing funnel: stirring desire.

If you believe someone will genuinely benefit from your product or service, then now it's about clearly communicating your ability to fulfill their expectations.

If you fail to create desire, your visitors will not have reason to trust you and are unlikely to take any action. Would you blindly trust a stranger? 🤔

They need to be enlightened. 💡

Naturally, your visitors will be skeptical about you. Creating desire is about building trust and removing barriers in your prospect's mind to make a decision.

Here are several ways to create desire:
• Explain how your product works (educate)
• Show them how you've helped similar clients (testimonials/case studies/social media reviews)
• Display logos/badges or industry brands that have trusted you
• Display impressive statistics (for the numbers people)

Put yourself in the shoes of your ideal customer and ask yourself,

"Why should I trust this person?"
"How does this thing work?"
"Who else has used this product? What was their experience?"
"How can this improve my life?"
"How do I get started?"

A little bit of empathy goes a very long way. 💪

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💥 How to make your marketing more interesting [Tip #6]

It's time to focus on the "I" part of the AIDA funnel: interest.

Once you've hooked in your audience with that irresistible headline/image/video, it's time to make them lean in a bit closer 🔍

Marketing is about talking to people who are actually interested in what you have to offer.

This is why having data on your audience is so valuable. The more information you have about your prospects, the more attractive you can make your offer.

Speak to their biggest pain point. Ask yourself, "what's keeping my ideal customers up at night?" 😖

Then craft an offer that provides a quick and easy solution 😁

Empathize with your audience. Make sure the copy and images convey a deep understanding of their problem and circumstances.

Afterwards, offer something helpful to relieve their pain.

Most people are interested in discovering how to overcome their obstacles to live a better life 🙌

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Content getting out of hand? Is it starting to look like a random mishmash? 🤔

💥 Use a grid to organize your content [Daily Creative Tip #3] 💥

Grids are here to save the day! 💪

We recommend using a 12-column grid for websites. It's versatile enough to handle any amount of content.

For websites, we use Adobe XD. Hitting CMD + SHIFT + " will conveniently display one for you on the canvas.

For print and digital graphics, you create a grid using guides or grids.

Primary content that need attention can take up 12 columns (like a feature banner), while secondary content can take up 4 columns. Think about your hierarchy and use grids accordingly.

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