Copy&Co

Things I like to do as a content and copywriter living in Paris:

♡Wander the streets of Paris while soaking in the inspiration of timeless architecture.
♡Discover artists that have something to say.
♡Visit galleries who represent new artists.
♡Turn every moment into a story worth sharing.


copywriter
content writer
freelance writer
content researcher

Did you know that countless hours of research go into every website copy project at Copy&Co?

Research is the backbone of great website copy!

Before you write a single word, you need to dive deep into your audience, industry, and competitors.

Knowing what your ideal customer values and how to speak their language ensures your messaging lands perfectly. Plus, solid research helps you highlight what sets your business apart!

Great copy isn’t just written—it’s crafted with insight and strategy. Ready to level up your site? Let’s start with research!







copywriter

content writer

freelance writer

content researcher

I started showing up in stories more this week. I'm an introvert so this isn't the most natural outlet for me but I'm participating in the challenge to show up more consistently and more authentically on stories for the month of February.

Stories are a really important part of your Instagram strategy. I know it's not easy, but it's the place where your followers get to know you, and if you're in business that is really important because people buy from those they know, like, and trust.

Think of your Instagram like a storefront, the stories are where people take it all in and do a little window shopping. And if your end goal is to sell something, then that is a really important factor to take notice of.

Please join me on IG stories this month and let's get to know each other better.

Before you start writing your website, here is what to do.

Start with market research to see where you fit and how to approach your sales messaging.

✔️Survey your existing clients
✔️Interview your clients and colleagues about your services and products
✔️Create a focus group to give feedback on prototypes
✔️Use beta testers for any new services
✔️Research competing websites to see what you like and what you don't

Without research, you won't have a good understanding of what your message should be, who your audience is, and how you should approach that audience.

Research is the foundation of everything you need to do for your business.

But not everyone likes to research, nor do they have the time.

That's where I come in; research is my life. In other words, I live for research😉
(I still can't part with my old set of burgundy Encyclopedia Brittanica volumes because that was the beginning of it all!)

I've been developing my brand messaging guide for months, and I can confidently say it's the perfect starting point for every business ready to grow.

It will give you
⚡️Clarity in your vision
⚡️Motivation to promote
⚡️Inspiration to create new products and services
⚡️A clear message to effectively communicate with your audience

As in, it'll make it easier to write your
💥Website
💥Social media captions
💥Blogs
💥Ads

Let's get started on that research
DM me to set up a time