Aryze Design

Modern and elegant.

Those are the two words we would use to describe McCall Wealth.

The site + brand gives off a luxurious, yet deeply personal feel.

Now that might just sound like word-smithing—but it really isn’t.

I think it's fair to say that it’s a tough ask to strike a balance between those two concepts.

Steve Alverson, Austin Coley, and the rest of the McCall team came to us ready to go all in
on their niche: “Private Wealth Services for Business Owners and Multi-Generational Families”

This means speaking to business owner and family needs—

People who expect a certain level of polish, but nothing distant or overly formal.

So the site had to meet those expectations.

A lot of it came down to the branding.
✔️ The serif fonts—a sense of tradition + established presence.
✔️ A timeless logo we created
✔️ How that branding carries through the entire site
✔️ A level of detail that feels thoughtful.

It couldn’t stop there, though—because leaning too far one way or the other would create distance.

Everything had to stay approachable.

Clear copy.�Easy flow.�A structure that’s natural to move through. Something high-end—but still human.

That’s the line this one walks

Charlotte and Liam are advisors following in their father and grandfather’s footsteps.

Relay Wealth has been shaped over decades—a multi-generational family legacy.

In how they show up for clients, in relationships, and in legacy.

Families stay, kids grow up, conversations change, work compounds, and the brand evolves.

We’re proud to have been a part of just that last little bit.

Helping them translate years of care and attention into their website.

Giving their story the space and structure to come through clearly.

A site that reflects the way they already operate.

And gives the right people a reason to take the next step.

Find out exactly where your advisor website is losing prospects—in under 60 seconds.

And I'll give you the exact prompt to do it at the end of this video.

Drop your URL into Claude, ChatGPT, or any AI model and in seconds you've got feedback on your niche messaging, SEO structure, AEO readiness, and how your site holds up on mobile.

AEO is worth paying attention to here.

Your prospects aren't just Googling anymore—they're opening ChatGPT, Perplexity, and Claude and asking things like "best financial advisor for tech executives in Austin."

If your site isn't built to show up in those answers, you're invisible to a growing slice of your market.

The prompt covers all of it—outdated imagery, clunky page structure, slow load times, conversion flow—and gives you a prioritized list of what to fix first.

Sixty seconds in, and you actually know where to start.