Stiff

Trade tariffs looming, labour shortages intensifying, immigration policies shifting, procurement evolving, the construction industry is facing unprecedented challenges. But with disruption comes opportunity—especially when you don’t have to face it alone.

If you work in construction or a related industry, chances are you've seen the call to . It’s more than a call-to-action. It’s the message at the centre of our latest collaboration with the Canadian Construction Association - Association canadienne de la construction (CCA).

The campaign emphasizes that membership in the network isn’t just about benefits. It’s a strategic investment in future-proofing business. We highlighted the fact that no matter the size of your business, trade or location, local construction associations (LCAs) can take the fear out of uncertainty. And that CCA, LCAs and their 18,000+ member firms have each other’s backs in the best and worst times.

Check it out at jointhenetwork.ca.

About 12 months ago, our friends at Ontario Nurses' Association called on us to reimagine their member magazine, Front Lines. They knew it had to be digital and they knew it had to be different.

We saw this as an opportunity to create a bold platform for sharing the truth and calling bu****it on the system. A channel that embraced their brand and the overall sentiment of their 68,000 members across Ontario. We knew that for nurses: stories are power. Stories to fuel them. Workplace experiences fuse them together. This is what gets members ready to fight.

We wanted ONA members to realize that what they’re experiencing as a nurse is not happening in isolation, but is affecting each and every one of them on a daily basis. And so to stay true to the brand we created for the union, we created a platform that got them ready to take back power from the system.

Understanding what the digital magazine had to be was one thing. Figuring out what to call it and how to present information was another. So we went back to our chalkboard. Where for the last four years, despite all the notes, brainstorm sessions, strategies and drawings, four words always remained: “ONA has to fight.”

Fight. Fuel. Feel. Fuse. Fortitude. Feminist. Forge. Fear. Fierce. All these words that describe the union and its members. It was right in front of us. F Word.

F Word exists to tell the truth, to energize members and to show how ONA puts members first. In every story. In every photo. In every idea. We launched F Word in April with ONA’s President, Erin Ariss.

It is our constant honour to work for ONA: a badass union with badass members.

Check out F Word: onamag.org

This is your reminder that commas matter!