Kristoffer

I was recently asked; "Is PR worth it?" People say that public relations (PR) is overrated, overpriced, and irrelevant for business growth. Here's what I say ...

Regardless of company size or industry, public relations (PR) is a great investment. This is because fundamentally, public relations are actions taken to establish and nurture relationships. These relations are built to maintain a positive perception of a company in good times and bad. Businesses, organizations, and professionals would be wise to engage in strategic and purposeful public relations efforts to build meaningful relationships and influence general perceptions before a crisis arises. In preparation for a situation, especially negative or difficult, the strategic relationships established through proactive PR provide a deep, protective moat of positive sentiment around a brand.

Get more great insight from Pearl Lemon: https://pearllemonpr.com/pr-expert-roundup/.

No more struggling to create great marketing content. 😵 This 53 page guide gives you simple answers to your tough questions about social media, search, and content marketing https://kristoffer.ca/wp-content/uploads/2020/06/create-quality-content-everyday-without-struggling-k.pdf. 👈 Get your free copy of "Produce Quality Content Everyday Without Struggling".

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Clubhouse - basically a conference call in a virtual “room” that can accommodate up to 5,000 (invited) guests, is fast becoming a new way for some businesses to grow their communities, improve their brand, and make money https://www.inquirer.com/business/small-business/clubhouse-small-business-app-oprah-musk-virtual-room-meek-20210414.html.

Already, small businesses are finding it a powerful way to connect with consumers, and build their communities, host virtual events, share and curate content as well as collaborate and network with others in their industry.

How Clubhouse, the hot social media app, can help small businesses grow Clubhouse is now attracting millions of users every month — including Oprah, Elon Musk, Kevin Hart, and Meek Mill.

What is the difference between Google and Microsoft Bing? https://www.searchenginejournal.com/google-vs-microsoft-bing/400855/

This article provides a detailed comparison of crawling, tools, video search, local SEO, and more.

Google vs Bing: How the Search Giants Stack Up Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here.

The question on everyone’s mind is … what constitutes a “good link”? For the most part, the definition of what a good link is has been obscure; until now ... https://kristoffer.ca/good-link-definition/

The Definition of What a Good Link is When Building Links To meet the definition of a good link to your website, the linking web page must be credible and the link must be inherently relevant to your content.