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𝗔𝗿𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘾𝙤𝙣𝙨𝙘𝙞𝙤𝙪𝙨 𝙄𝙣𝙙𝙪𝙡𝙜𝙚𝙣𝙩 𝘀𝗻𝗮𝗰𝗸𝘀 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿? ⁣
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There is a new term being coined in the snacking industry – 𝘊𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴 𝘐𝘯𝘥𝘶𝘭𝘨𝘦𝘯𝘤𝘦. ⁣
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With over 𝟱𝟰% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝘀𝗻𝗮𝗰𝗸𝘀 𝘁𝗼 𝗼𝗳𝗳𝗲𝗿 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗼𝗼𝘀𝘁𝘀 in the form of key health criteria’s such as protein, fibre, no added sugars, natural or organic, non-gmo, gluten-free and more – it is clear that merging sweet treats like chocolate and caramel with nutritionally dense snacks like nuts, seeds, and fruit is a winning combo. ⁣
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This summer, expect grab-and-go, snack size and portion control (i.e. 100 calorie packs) to win over consumers through bars, beverages, yogurts, nuts & seeds and jerky. ⁣
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Functional ingredients such as immune support and weight management grew in popularity through the pandemic and are only becoming more pronounced with additional emerging benefits like focus-enhancing and energy boosting ingredients.⁣
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Expect that brands who want to capture mindshare and conversion of consumers quickly through their digital and display advertising will use hot button words that emphasize these benefits, with a health and convenience focus as more consumers will be out-of-home this summer. ⁣
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Preshop marketing to drive in-store sales of comfort snack classics to new products or flavors will be a widely used tactic across the board. ⁣
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𝘚𝘵𝘢𝘺 𝘵𝘶𝘯𝘦𝘥 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘏𝘖𝘛 𝘊𝘗𝘎 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘵𝘳𝘦𝘯𝘥𝘴 𝘪𝘯 𝘚𝘩𝘰𝘱𝘓𝘪𝘧𝘵𝘳’𝘴 𝘏𝘶𝘯𝘨𝘳𝘺 𝘌𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘮 𝘴𝘦𝘳𝘪𝘦𝘴. ⁣
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗲𝘀𝗵𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀? Ask us for a demo!

With the vaccine rollout in effect, consumers’ mindsets are shifting. 64% of shoppers now feel safe to shop in-store, according to a Deloitte survey from January.

With anxieties reducing, the rising optimism is paired with long-term expectations. At-home consumption and eating patterns will be a mainstay, however consumers are eager and more willing to venture out to gather, to host small social gatherings, and to enjoy the in-store experience once again.

Online shopping saw an initial surge in 2020 and brands responded by changing tactics to drive to online sales. Yet winning online platforms, such as Amazon’s Whole Foods grocery segment, have taken as much as a 15% dip first quarter of 2021 year-over-year.

Bottom line, real-life grocery stores matter a lot.

CPG brands who recognize and refocus to both in-person and virtual shopping experiences are going to win the gains in 2021.

Are you looking to drive in-store sales effectively? Contact ShopLiftr for a free demo!

Brands have pivoted to adapt to consumer trends and behaviors that shifted through the wake of the pandemic. Going into year two, there is a new audience segment to consider - the ‘disrupted consumer’

This consumer values safety, traditions, and reliability. She is predominately female, with children under 18 at home, and employed part or full-time. She responds to products and brands who can prove competence, gain her trust, and provoke optimism in this uncertain time.

The disrupted consumer actively looks for convenient locations for her shopping, and 63% of them prefer to shop at a physical grocery store location versus online. While in the store, a third of these consumers will also check the price of an item online – underlining the importance of relevant deals at their fingertips.

Brands who align their messaging with the values of this aware and conscientious consumer group will succeed through new adoption or renewed loyalty and inspire immediate action to drive in-store sales. Tie in dynamic elements such as how close they are from the nearest retailer, value-add such as coupons or active promotions to help them save time and money, and it’s a winning digital personalized approach.

Are you speaking to the Disrupted Consumer?

Brands are seeking NEW ways to highlight feature products and make them stand out to ideal consumers in this saturated marketing space. With online recipe searches trending, can you turn your static content into a shoppable format?

This is where ShopLiftr comes in with INSPIRE!

In Episode 2, we share how brands who are either new to curating recipes or perhaps do not have high engagement on their existing owned media can tap into our INSPIRE platform.

Using a ShopLiftr hosted fully-branded landing page can uplevel your dynamic display ads, engage with target consumers and deliver curated content that's SHOPPABLE and drives in-store sales.

Want to learn more?
Send us an message: [email protected]



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Shoppable Recipes | Shopliftr | Episode 2 Brands are seeking NEW ways to highlight feature products and make them stand out to ideal consumers in this saturated marketing space. With online recipe se...