Jester

If your nonprofit is investing in AI training and policy work right now, you're doing the right thing. But there's a second question many organizations haven't gotten to yet.

When someone asks ChatGPT or Google's AI to tell them about a cause your organization works on, does your nonprofit show up? And if it does, what does it say?

The way Canadians find information is shifting fast. 57% have already used an AI tool. Almost half are now using generative AI as a search engine. The traditional website-as-front-door model is changing in real time.

This isn't a tactical problem; it's a strategic one, and it's worth looking at before your audience moves on without you.

New on the Jester blog:

https://www.jestercreative.com/insights/canadian-nonprofits-are-renovating-the-back-office-but-the-front-door-is-moving

Canadian Nonprofits Are Renovating the Back Office, But the Front Door Is Moving. — Jester - Strategic Marketing Communications + Responsible AI Is your organization showing up where your audience is now looking?

Google and Snap shared some compelling AI productivity numbers recently, and they do look impressive on the surface. But here’s a question worth sitting with before you act: are you actually measuring the right things?

Read "The Wrong Efficiency" and let us know what you think. https://www.jestercreative.com/insights/the-wrong-efficiency-what-ai-productivity-numbers-arent-telling-you