CS-Connections

Ever considered providing your clients with non-typical business advisory services?

Many small to medium-sized business owners want to improve their wealth and lifestyle. Common ways of achieving this are:
1. Get more customers
2. Increase the transactions and gross margin per customer
3. Find ways to improve performance and reduce costs

To test your interest and that of your clients, you could host client appreciation events: invite your clients, ask them to bring a guest (preferably a business owner and not a client) and show them how to address (1), (2) and / or (3). You’d be:
• Providing value to your clients
• Introducing yourself and providing value to prospective clients
• Distinguishing yourself from your competition
• Getting feedback from current and prospective clients regarding their interest

What would you present? If you were to make such improvements for your own firm, you would be well positioned to explain it to others. And by the time you have prepared yourself to explain it to others, you’d realize how easy it would be to provide such services – especially if you target particular types of business. http://cs-connections.com

Make your accounting firm more profitable

Start with the lowest hanging fruit and then work your way up. To do this, assess each of the following areas and establish priorities:
 Increase your clientele
 Increase your number of transactions and gross margin per client
 Leverage your acquisitions
 Improve your performance, capacity and capability

If you want help doing the assessment, we can help you using our “exchange” which is a no-cost 45-55 minute online session -- for more information go to http://growur.business/learn2/

The exhibit below provides a template for using the results of the assessment to establish priorities for improving profits.

Have you figured out if and how to use social media for developing your business?
Suggestions:
1. Understand how doing business has and continues to change (Read Ctl Alt Delete by Mitch Joel)
2. Acquire a basic understanding of how to use social media technology to develop your business so that you can at least ask your social media expert the right questions (Read Social Media 101 by Chris Brogan)
3. Develop an overall strategic marketing campaign
4. Apply a 4 step social media action plan -- as part of the campaign in (3):
a. Optimize your web-based tool box , e.g., web site, blog site, landing page, …
b. Optimize your social media tool box, e.g., Facebook, LinkedIn, …
c. Social media campaign – part 1 (attract)
d. Social media campaign – part 2 (reach out)
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