OBA Creative

Apple, Google, BMW, Deloitte... In fact, most of the big companies reach for crowdsourcing as a good way to listen to their audience and bring new perspectives to their internal teams.

What other ways do we have to fight internal idea saturation?

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Brand Book, Brand Guidelines, Brand Tool Kit, Brand Cheat Sheet, etc.
​Do you have and use a document that helps you maintain brand consistency?
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