MASSIVart

From neglected warehouses to a global luxury cultural destination, the shows how creative placemaking can deliver real ROI.

By weaving design, art, and culture into the core of its strategy, the district achieved:

+47% growth in foot traffic over four years
+200% increase in retail rents over five years
100+ public artworks
170+ luxury boutiques drawn by the district’s unique identity

, alongside L Catterton, led with the belief that creative placemaking should be embedded into the very DNA of the neighbourhood.

From wayfinding conceived as an immersive experience, to a public realm activated year-round with cultural programming, every element is orchestrated to elevate engagement.

With Keff Joons, recently transformed an industrial Brooklyn warehouse into a balloon-filled organism that overwhelmed space and orientation. It worked not because it was polished, but because it demanded participation and created connections.

Art in unexpected places has the power to redefine how people move, connect, and experience the built environment. As we rethink public spaces, it’s this kind of immersive disruption that pushes placemaking beyond mere decoration.

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APPEL AUX ARTISTES QUÉBÉCOIS DE LA RELÈVE
Tu as moins de 30 ans et tu vis au Québec? On cherche un·e artiste muraliste pour créer une œuvre sur la façade du futur campus du Cégep St-Jean-sur-Richelieu au Quartier DIX30 (Brossard) !

▷ Thème : Par-delà l’infini
▷ Célébrer la jeunesse, la diversité et la créativité
▷ Murale peinte (env. 10’ x 18’)
📍 Brossard, Québec
📅 Date limite : 27 avril → lien en bio !

et sont fiers de soutenir la relève artistique avec cet appel à projets pour une murale publique audacieuse et vibrante. L’appel s’adresse aux artistes émergents du Québec, avec une attention particulière aux talents de Brossard et des environs. Partage autour de toi ou soumets ta candidature ⭐

(English version in the comments 👇)