Design Is Yummy

A brand this full of life needed colours and patterns to match. 🌈

For DISTRICT 22, we built a palette that starts with a soft, inviting lavender as the hero colour, warm enough to feel welcoming, elevated enough to feel intentional. From there, we pulled a whole rainbow of secondary colours straight from the produce aisle: the deep red of a ripe tomato, the sunny yellow of a lemon, the rich green of fresh herbs. Every colour earns its place.

To keep things energized, we designed a series of custom brand patterns using those illustrations and colours together, lively, layered, and playful. They bring movement and personality to packaging, signage, and everything in between.

The result is a brand that feels as good as the food tastes. One that makes you smile before you’ve even picked up a fork.🍴

What a whirlwind in Vancouver for RGD's DesignThinkers.

This year’s theme invited us to step away from the noise to log off, break a few rules, and trust your instincts. It was a reminder that some of the best ideas come when we give ourselves space to think.

We soaked up inspiring talks from awesome humans, got our hands dirty with workshops from friends, connected with fellow creatives through roundtables, and were especially proud to see our creative director take the stage and share her perspective.

A few days out of office, and we’re back in the studio with fresh eyes and a few new ideas already in motion.