JS Global

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6 Important email marketing metrics to keep an eye on:

1. Open rate - This gives insight into the effectiveness of your email marketing efforts, especially subject lines.
2. Conversion rate - This measures how many people are completing actions that you want them to take e.g number of purchases
3. Click-through rate (CTR) - If your subscribers are clicking on links included in your emails, then your campaigns can be said to be effective.
4. Subscriber list growth rate - A growth in the number of subscribers is desirable ✅
5. Bounce rate - This measures total emails that could not be delivered to your subscribers. If high, this needs to be investigated.
6. Email Sharing/Forwarding Rate - If many people are sharing your emails with others, then you are providing valuable content or solutions that people are actually looking for.

WordPress Plugins are PHP scripts that extend the functionality of your WordPress website and are available for different requirements such as SEO, security, analytics, media management and more. Here are some of the plugins you may consider using in 2022:

1. TablePress (Table builder)
2. Ninja forms (Form builder)
3. UpdraftPlus (Aunotmatic backups)
4. YoastSEO (Optimize your website for Google search results)
5. Broken Link Checker (Scanning for broken internal and external links)