RAMH ARTS

Buenísimos!

Reducing Friction in Medical Decision-Making

Context
1. Audience: patients and family members under stress, with little time and a real need for trust.
2. Constraint: no spectacle, no marketing, no forms.
3. Objective: clarity, decision, and direct contact.

Decisions
1. Call / WhatsApp first: because in healthcare, urgency doesn’t fill out forms.
2. Neutral, sober tone: clinical authority doesn’t need hype.
3. Linear structure: who he is / how he works / cases / location / contact → because a stressed mind needs order.
4. “Filter, don’t sell”: the page removes intermediaries and incorrect expectations.
5. Cases as evidence (without sensationalism): clinical judgment and functional outcomes, not show.

Question
In this case study:
If you needed an orthopedic trauma surgeon for someone in your family, after seeing the page, at what point would you decide to call… or not?

The Dr's Website:
https://www.drjoffreperez.com/en

Thank for your comments!
RAMH