Bolt Digital

Marketing used to say: a customer needs to see your brand 7 times before they buy.

In 2026, the research suggests that number is closer to 20 to 50 touchpoints for considered purchases.

Why it went up:
1. More noise. Every platform is louder than it was in 2010.
2. More distrust. Buyers are more skeptical than ever.
3. More channels. The journey now crosses 4 to 6 platforms before a decision.

What this means practically:
- One campaign is not a strategy. It is a test.
- Organic content is now part of the paid funnel — every post is a pre-warm touchpoint.
- Email, retargeting, and social have to work together, not compete for budget.

The businesses that win are not the ones with the biggest ad budget.
They are the ones that show up consistently across the most places.

→ See what makes us different at boltdigital.ca

June offer. Five spots. No pitch.

We are opening five free website audits this month for service businesses who want to know why their site is not converting.

Here is what you get:

A 10-minute Loom walkthrough of your website
The three biggest issues we find (speed, copy, or conversion leaks)
One quick win you can implement this week

No sales call. No follow-up unless you want one. DM WEBSITE and we will pick the first five.

→ See what makes us different at boltdigital.ca

Testimonial⭐

Nothing means more to us than helping businesses grow with marketing that actually delivers results.

Huge thanks to our amazing clients for trusting us every step of the way. 🚀

→ See what makes us different at boltdigital.ca

Your homepage is not a landing page.

There. We said it.

If you are running ads to your homepage, you are paying Google to show people every distraction on your site. The blog from 2022. That random About link. Six different buttons.

A landing page does one job. It gets the click to convert.

Build one. Test it. Watch what happens to your cost per lead.