Over the past ten years the internet has evolved into much more than just a host of web sites as it became an excellent means to deliver more information to a targeted audience at significantly less cost than through traditional advertising means. With this evolution the first FocusOn digital publication was launched in 2001 targeted to aggregate producers across North America. The FocusOn Aggrega
tes "E-Mag" was unique and did not include hard sell advertisements pushing products or services. Instead, professional writers worked in conjunction with the suppliers to the aggregate industry to provide a collection of detailed reviews that would provide the reader with concise features and benefits of the product or service. FocusOn Aggregates circulation numbers rapidly grew and eventually more than 20,000 aggregate producers had signed up to receive the publication by email. Expansion was inevitable and in 2005 a new company, The FocusOn Group Inc. The mandate of the new company was clear: Build on the successes of FocusOn Aggregates and ensure that continuous enhancements are made to the publications to meet changing online technology. With new technology and constant changes in how digital material is found, treated and viewed online, The Focus On Group has ongoing investments to ensure their publications are comprised of the most current cutting edge features. Since 2005, three additional digital publications were launched using a similar format to FocusOn Aggregates. Today the FocusOn Group digital publication portfolio includes:
FocusOn Aggregates & Road Construction
FocusOn Landscapers
FocusOn Equipment Rentals
Drainage World
The Competitive Edge Journal
Many marketers that use FocusOn digital publications have been doing so for years. Some FocusOn clients first turned to the e-publications as an alternative method to reach their key markets when their advertising budgets were reduced. They quickly realized that the FocusOn method enabled them to retain and actually increase their exposure to their customer base at far less than they would have to spend on other forms of media. This has led to FocusOn publications to be the choice media during both good times and challenging times for many marketers. The company is currently considering other markets for new FocusOn digital publications and is expanding the number of internet based services available to marketers. Explore the Opportunity ...
Consider the simplicity of informing your potential customer of your latest innovation. You've made the decision to launch the new product and you're booked to run in the next edition of a FocusOn publication. Within days of your decision, your potential customer could be educated about this product by the email that arrived at his desk which could include:
The detailed product advertorial of your product with a number of pictures,
graphs and/or charts
A video of your product that can be viewed instantly with no special software
A product brochure than can be downloaded or printed
A link to your web site
An Xpress contact listing with all of the information the customer needs to
reach you.
