Kyle Guilfoyle

A brand moat—like the power of a celebrated tradition—is nearly impossible to compete with. To build traditions, start by hosting events that people look forward to year after year.

Out “in the field” with 🚀

Back in 2020 Nicholas was the chief editor at a magazine.

He saw where the industry was going.

And figured rather than go down with the ship, why not build his own.

He started baking empanadas with recipes I imagine he grew up with in Argentina, where he’s from.

He started selling them at markets. More and more with every outing.

Now, he sells them out of this little pick up window. At events. Through delivery apps.

He reminded me that you can make something small, sell it hand-to-hand, and if you can do it once, you can do it *many* ways.

Nicholas is scaling to grocery stores soon!

February.