Manki Tech

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What's a Facebook Ads Funnel? How to build an Effective Facebook Ads Funnel? Let discuss.

Facebook Advertising [Case Study] Apr 2020

Client: Beauty products retailer
Audience: Women 20-45

Challenges:
1. Everything the client had done in the past did not produce the desired results.
2. The data in the ad account couldn’t be used to build a long-term and effective customer acquisition and retention strategy.
3. High CPM. For the client, it meant spending more per each purchase.

In the case of this client, we had two points of leverage to leverage:
1. Available budget
2. Client’s established brand

What we did:
1. Restructured entire ad account and created a three-stage AIDA funnel
2. Within the campaigns, we used 3 ad formats: Video, Image, Carousel
3. Having able to drive the right people to the website we were then able to create great lookalike audiences to allow Facebook to do the hard work for us and find more of the right people.

Stage 1: Built a warm audience
Stage 2: Implemented Dynamic& Collection Ads
Stage 3: Retention & effective retargeting utilisation

Summary and results
We came to see that every campaign has its character, rhythm and dynamic – which also evolve. So treating each campaign as unique enabled us to do a much better job when optimising

The structure we’ve built let us scale, spend more on advertising and receive more from sales.

Here are final Facebook Ads results:

Amount spent: $11,804
Conversion value: $99,665.96
ROAS 8.44
Reach: 163,694
Impressions: 1,395,560
Website purchases: 1,088

Digital Marketing Agency to help business owner to grow with facebook and instagram ads
- Mobile App development and marketing for clients in USA, UK, Canada etc.
- Team of 40+ well experienced digital marketer and developers
- Google and Facebook certified Partner
- 100+ Five Start Reviews on Freelancer Platforms
- Shopify Certified Partner (leading in e commerce)

If you want to grow your facebook, instagram or google ads
OR
Develop mobile app
OR
E-commerce development

Then please email me: [email protected]

Manki Tech - Digital Marketing Services to Drive real Results mankitech.com - Digital Marketing Agency to help business owner to grow with facebook and instagram ads - Mobile App development and marketing for clients in...

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