JBC

✍️ Meet Madison | Digital Coordinator at JBC

Madison is quiet, quick, and often the glue that holds the JBC team together. With a sharp eye for detail and a talent for crafting compelling content, she brings clarity and care to every project she touches. Her work consistently leaves a lasting impression on clients and colleagues alike.

LinkedIn is expanding their ad performance verification. In doing this, they are working closely with DoubleVerify, a media effectiveness platform, to implement post-bid measurements. These measurements will help businesses track their invalid traffic, viewability, brand suitability, and intended geography.

Read the article here:

LinkedIn expands ad performance verification An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

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