first threads

What are you wearing your first threads for? This cool kid has been wearing the basic tee and slim pants under his hockey gear! 🏒

🍁 Made in Canada
& Made for play 🥳

The BLACK FRIDAY sale is live!

Check out the link in the bio to see what's included (like our original colour-blocked raglan pullover!).

From our basic tees to our packaging to our marketing and beyond, every decision has been made with a complete dedication to our values.

Our commitment to you is complete transparency around how we create our products. Our goal is always to do more good than harm and to prioritize people and the planet throughout every step in our supply chain.

To read more about our values, check out the "our story" section of our website. Link in the bio. 🙂

❔Two questions...❔

What's everyone up to this weekend?

And, how perfect are our magenta and olive colours together? ❤