Affinio

On the latest IN GEAR podcast, Affinio's co-founder Tim Burke, joins host Will Devlin to talk about how Affinio is helping big brands unlock insights and drive action from their data.

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IN GEAR: A MessageGears Podcast | Unlocking Insights and Driving Action from Data w/ Affinio's Tim Burke Episode Details Show Notes Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President,...

"Brands must practice radical transparency because consumers can see right through inauthenticity." Read Tim Burke's latest article in Marketing Tech News, on the power of purpose-led marketing and how to do it right.

Gillette, Unilever, TOMS Footwear: Three strong examples of purpose-led marketing - Marketing Tech News DTC brands are eating CPG companies’ proverbial lunch and upending conventional retail models. The secret to success is rooted in their go-to-market strategy, which is based on espousing values shared by their consumer base. These shared values in turn fuel purpose; publicly standing for something...

Movie trailers have become a marketing tool that can make or break a film, and by analyzing movie trailer audiences, Studio Executives can learn how to drive more people to the theatre. Check out our latest blog post to learn more: https://bit.ly/32wniDn