LeadSift

Are you getting the cleanest data possible?

Data compliance is a spectrum, and there are a lot of grey areas.

These are 5 questions you need to be asking potential vendors.

5 Questions to Ask Data Vendors Before You Buy | LeadSift How to get GDPR compliant data. In a world where data regulations are always changing, data hygiene is always a solid investment.

How soon can you expect to get an ROI when using an Intent solution? 🧐

It's difficult to get a baseline to measure ROI with intent because every use case is different.

Each organization has different goals, metrics, and definitions of a “worth it” ROI.

If your goal is conversion to MQL, you can measure ROI faster than a pipeline goal.

for example, it's usually easy to see ROI when using intent to get better leads on content syndication, where you can expect conversion within 3-6 months.

Also, consider the time saved when measuring intent ROI.

with intent, you can discover how to optimize time and resources towards the best target accounts that day, that week etc... This can look like giving BDRs Intent Data to prioritize calls, and digital outreach. Fuel that outbound engine!

https://hubs.li/Q01k9ykK0

Are your Facebook ads set up with intent data?

Here's how you do it:

-Upload your intent audience to Facebook Ads.

-Build 2-3 lookalike audiences based on your custom audiences or retargeting data. You can customize lookalikes from 1% (less volume, more accuracy) to 10%(more volume, less accuracy).

-Test away! Set up an ad set for each custom audience and know exactly which group is performing best.

The metrics you should track all come down to what your goals are. A simple place to start is CTR and conversion rates if you're linking to any downloadable content or forms.

Other general numbers to keep in mind are Cost per Impression (CPI), Cost per Lead (CPL), and number of clicks.

Targeting Your B2B Audience On Facebook Using Intent Data | LeadSift Why you should use Facebook to reach your audience, how to get set up for success, and using intent data for building in-market audiences.