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New Year, New Digital Presence: A 2026 Audit Checklist
Sue Walker | Digital Media

The start of a year is the ideal time to audit your online business profiles. In a fast-moving digital landscape, outdated information isn’t just a minor oversight; it signals to potential clients that your business is stagnant.

Here is what you should review and update for 2026.

Clear the Pandemic "Ghosting"
One of the most common mistakes currently visible on Facebook Business Pages is the presence of pinned posts regarding COVID-19 protocols from years ago. If your page still leads with mask mandates or 2020 curbside pickup instructions, it makes your brand look abandoned. Unpin these posts, archive them, and ensure your “pinned” content features your current 2026 offerings or a recent community success story.

Your Professional Headshot
Is your profile photo more than five years old? If so, it no longer accurately represents you. Your headshot is often the first impression a client has of your personal brand. Invest in a professional session; a high-quality, current image builds immediate trust and shows you are active in your field.

LinkedIn Profile
Ensure your job title, employment history, and contact information are current. 2025 likely brought new projects or professional development; update your skills section to reflect these. Check your “Featured” section to ensure the linked articles or websites are still relevant and functional.

Continued at https://ca14.biz/blog/new-year-new-digital-presence-a-2026-audit-checklist/