Formidable Public Relations

On September 30, we observe the National Day for Truth and Reconciliation to honour and remember residential school survivors, the children who didn't make it home, and the families and communities affected by this period of Canada's history.

We all have a responsibility that extends beyond today's recognition. Reconciliation requires ongoing commitment to creating inclusive spaces, supporting Indigenous-led initiatives, and amplifying Indigenous voices.

Consider attending community-led events in your area. You can find City of Edmonton event listings here: edmonton.ca/attractions_events/schedule_festivals_events/national-day-for-truth-and-reconciliation

For more suggestions on how you can mark the day, Explore Edmonton also has a great roundup of ways to show support and events to attend: www.exploreedmonton.com/event-calendar/national-truth-and-reconciliation-day-2025

This isn't just about remembrance. It's about the actions we take every day to build a more equitable future.

Something special was happening in Lloydminster, and we made sure the whole community was invited to watch it unfold.

When the City of Lloydminster began construction on their exciting new sport, recreation, and event facility, we saw an incredible opportunity to bring residents along for the entire journey.

We went behind the scenes with real-time construction updates, authentic community stories, and a down-to-earth approach that made residents feel like insiders watching their new facility come to life.

Curious about the full strategy and results? Read our complete case study at the link in the comments.