Vemex

In a headless architecture for websites, the front-end presentation layer and the back-end content management systems are decoupled, allowing each component to function independently of the other. This means that the website's front-end can be built using any technology or platform, while the back-end can be managed through a separate system.

For e-commerce, headless architecture is beneficial because it allows for greater flexibility and scalability. With a decoupled front-end and back-end, e-commerce businesses can easily adapt to changing market trends, as well as customize their storefront to deliver unique user experiences. Additionally, because the front-end and back-end are separate, updates and changes can be made to either component without affecting the other. This means that changes to the back-end, such as updating product information or inventory, can be made in real-time without requiring changes to the front-end.

Pretty sure we all have had nightmares about SEO and what we can go to improve our search engine rankings.

Optimization is a never-ending process.
SEO (and most forms of digital marketing) is a process that, with patience and strategy, will bring you the promise of new traffic, leads, clients, revenue, and growth.

To understand the process you have to create a plan, have a strategy, and know all the steps in the process. Here are 3 easy steps to get you on track:

1. Audit
A technical audit looks at absolutely every element on the site that can impact your SEO performance.
so many websites put a large video introduction on the homepage that takes far too long to load.
You have a high bounce rate and have lost a potential client or customer.

2. Technical SEO
When it comes to technical SEO, there’s a lot to think about, including:
• Index status
• Crawl budget
• Crawl errors
• Internal links
• Sitemaps
• Site/page speed
• Redirects
• Broken links
• HTTPS
• AMP

Improving your technical SEO requires a holistic approach; tackling just one item on this list won’t really move the needle. You need to consider everything if you want your website to perform.
By increasing the speed, functionality, and user experience (UX) of your website, you’re likely to see more conversions.

3. Keyword Research
Keyword research tools reveal how many users are searching for a particular term, how difficult it is to rank for that term, and which related terms people are also using to find information online.
This process starts with thinking about the hypothetical terms your target audience may be using to find your business and then using SEO tools to either validate or refute your findings.

Have you tried them?

Time for some learning! 🧐

CASE STUDY OF TLC
TCL wanted to showcase itself as an innovative tech brand and to find out if using Facebook in-stream video ads could help increase brand awareness.

For the campaign, TCL partnered with Meta to run standalone in-stream video ads to drive brand awareness among prospective customers. In-stream video ads appear as short breaks within longer-form content from video creators and publishers. The team added the in-stream video ads to TCL’s regular photo ads that use the brand awareness objective. The campaign targeted ads to a core audience in France with an interest in television.

To determine the incremental impact on its brand metrics, TCL conducted a brand lift study. The results showed that adding in-stream video ads effectively increased both brand awareness and ad recall at a lower cost than the ongoing photo ads campaign.

What can you learn from this? Let me know in the comments!