Caribou Creative

The logo is just one piece of the brand story.

The real magic happens when your brand starts showing up in the real world. Every touchpoint is a chance to build recognition and trust and I love helping my clients bring their brand to life right down to exploring the best signage options for their space.

Happy Friday friends.

 
 
 


Let’s talk strategy.

I’ve designed more mountain, water and sky logos than I can count, especially for businesses here in the Comox Valley. The difference isn’t just the scenery. It’s the strategy behind it.

The strongest logos tell a deeper story through intentional detail, clever use of negative space, and design decisions that support how the brand will live in the real world.

More on this one soon. Happy Wednesday.✌🏼

Look at that letter ‘I’ - that would have certainly given me a D in typography class, but 20ish years later I simply don’t care. Make it chonky and gritty and imperfectly you. Sneak secret messages into stuff and you’ll never be bored. Coming soon to

Happy Friday friends.✌🏼

Working on some new merch for - just in time for summer. I also recently joined the reading glasses club - I suspect the old monitor machine might be responsible, which makes me appreciate my sketch pad a little bit more. Happy Thursday friends.✌🏼

Excited to share the new branding for Mocean Yoga.

The logo was inspired by Susie’s deep connection to the ocean, movement, mindfulness, and the story of Matsya, the fish who became enlightened after listening to the teachings of yoga. We also drew from her personal connection to the sea through her late father, a fisherman, and her tradition of offering “fish kisses” in class to honour her parents.

It’s always a privilege to work with local businesses and help bring meaningful stories to life through design. Thank you, Susie, for trusting me with this special project.