Backroad Maps

worse, most of the maps were outdated. The Trail, BC-born brothers quickly found themselves lost. Frustrated, Wesley asked Russell, “Why doesn’t someone make one guide that shows all the roads?” With that, a lightbulb went off, and the pair got down to work. By January of 1994, the Mussio brothers had published their first map book, and it quickly sold out. Rather than simply reprinting it, the entrepreneurial duo decided to take stock of customer feedback and make a number of improvements to the book. The constant improvements to the product carried on for the next two decades, helping to establish Backroad Mapbooks as the top-selling outdoor recreation guidebook series in Canada. Today, Backroad Mapbooks has expanded to chart all ten provinces and the Yukon Territory, with industry-leading GPS maps, a smartphone app, waterproof maps and more. From its humble beginnings in a tiny Vancouver apartment with maps strewn all over the walls, to one of the most sought-after outdoor products in the country, the Backroad Mapbooks series has come a long way. In true pioneer spirit, Backroad Mapbooks will only continue to break new ground and seek out the ever-expanding horizon.