CT Communications

A new platform launches and suddenly everyone's on it. A competitor starts posting Reels and it feels like you should be too. Someone tells you to just use AI.

But before you add anything new to your marketing mix - or ditch something that feels like it isn't working - it's worth asking one question:

does this support what my business is trying to achieve right now?

Your marketing tactics should follow your business strategy. When it's the other way around, you end up busy but not moving forward.

Start there and the rest gets a lot simpler.

No, you don't have to dance on TikTok!

Earlier this week I ran a workshop for the Town of Cochrane 's SmartStart program - and it reminded me why I love doing this work.

We talked about why marketing feels so overwhelming (spoiler: you're seeing everyone else's output, not their strategy) and worked through the steps that actually need to happen first - knowing your goals, understanding your audience, getting clear on your message - before you even think about which tactic to use.

Every participant left with a first draft of a marketing strategy as a real output they can build on.

I loved all the questions too - including whether you can actually do marketing wrong and how much you should be spending on it.

More workshops coming soon. If you want to be first to hear about them, drop me a message

Community Futures Centre West - CFCWest

WIN a Marketing Focus Plan (worth $500!)

Come find me in the Sport Arena for day 2 of the trade show to enter.

And check out my ad in the trade show magazine 👀

I'll also be selling signed copies of my children's book, - the first 10 sold will get a free chocolate frog! 🐸

📍 SLS Centre, Cochrane
🗓️ Sunday May 3
⏰ 10am - 4pm

Hope to see you there! 💚

I'll be at the Cochrane Chamber of Commerce Trade Show this weekend - come find me in the Sport Arena!

📍 SLS Centre, Cochrane
🗓️ Saturday May 2 & Sunday May 3
⏰ 10am - 4pm

Bring your marketing and communication questions - and while you're there, enter the prize draw for a Marketing Focus Plan (worth $500!)

I'll also be selling signed copies of my children's book, The Galloping Frog - the first 10 sold each day will get a free chocolate frog! 🐸

Hope to see you there! 💚

Ok, so the Barketing Team might have to sit this one out...
..but I will be at the Cochrane Chamber of Commerce trade show this weekend at the SLS Centre, 10am-4pm!

Come along and say hello! 😃

There will be a prize draw for a marketing focus plan (worth $500!) and you'll also be able to pick up signed copies of The Galloping Frog ! 🐸

See you there! 💚

Be honest... how often does your to-do list actually get shorter?

Next week inside Resonate with People™ Locally, business coach Erin Kurbis is breaking down how to shift your relationship to your workload and make sharper decisions about what actually deserves your time.

She'll walk through a simple framework that you can use immediately, to help you manage your energy effectively, and get more of the right things done without burning out.

Join the webinar for free on a 7-day trial – attend the call, explore the resources, and if it's not for you, cancel and walk away (no offense taken 😉)

👉 Get signed up: https://ctcommunications.ca/membership

Of course it was treats.

What if your message actually landed the way you intended?

That's what the Resonate with People™ course is built for. Eight clear steps to help you communicate with more intention - whether you're marketing a business, leading a team or navigating change.

Packed with resources and templates you can use right away – plus access to the Resonate with People™ AI Coach as your built-in thinking partner.

Self-paced | $299
https://ctcommunications.ca/online-course
Use code COCHRANE50 for $50 off!

Let's make your communication resonate.

Most of us can describe what we do in our sleep. Services, process, results – no problem.

But how you make people feel? That's what they remember. And that's what gets talked about over coffee or in a Facebook group when someone asks for a recommendation.

This month's prompt is about getting underneath the surface of your marketing.

Before you write your next post, update your website, or send your next email, ask yourself: what do I actually want someone to walk away feeling?

Confident? Relieved? Understood? Excited?

When you know the answer to that, everything you put out starts to sound more like you - and less like everyone else.

Take a few minutes this week to sit with it. You might be surprised how much it shifts what you want to say.

Well, for now...