Marca Strategy
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05/20/2021
If you're a listener of our podcast, then you know how much we stand behind the importance of being purpose-driven. We were very excited to see release their first report on the state of corporate purpose. These are some of their findings, but there is so much more that brands will find valuable to their decision making. Click the link in bio to read their report yourself!
What a beautiful weekend we had! ☀️ Hopefully, you guys could enjoy it, because Calgary can't seem to decide whether we get snow, rain, or sun this week. Every time I check the weather report, the predictions change!
Anyways, if you haven't already, check out our newest episode with Miruna Dragomir from . This episode is packed full of behind-the-scenes insights regarding social media and the teams running the accounts for large companies. Social media was a particularly important channel during the pandemic and will continue to be one for the future, so you don't want to miss out on what we discuss.
05/13/2021
⭐. New episode!!! ⭐ Today, we speak with Miruna Dragomir from and discuss everything from what the large organizations are doing to how small companies can become more effective with their social media strategies. Click the link in our bio to listen to our conversation.
05/09/2021
Today we want to recognize all the moms and all the women who support us in our lives. They may be our teachers, coaches, aunties, sisters, cousins, mentors or friends. Thank you for your sacrifices, love, and support. Thank you for being an example of strength, compassion, and generosity. The world wouldn't be the same without mothers.
Backcasting... a term not very well known but it should be! Chad Park clearly articulates what it means by contrasting it with the more popular term, forecasting.
In our newest episode, Chad and Luiza discuss how organizations, both big and small, can utilize backcasting in combination with forecasting to work towards our common goal of becoming sustainable. If you want to integrate stronger sustainability plans into your business strategy, click the link in our bio!
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