Jeff Mowatt - Trusted Advisor Seminars
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Typical customer relationship approaches focus on being friendly and upbeat. Makes sense if you operate a theme park. But what if in your operations, you have some customers who are frustrated or making a grudge purchase? In that case, employee perkiness will likely be perceived as annoying. That’s why Jeff’s approach goes beyond niceties to actually earning trust. Even when internal or external customers are frustrated.
09/02/2025
Why Customers Shouldn’t Be Your First Priority
One of the biggest concerns I hear from managers and supervisors?
“It’s impossible to find and keep good employees!”
This issue isn’t going away — and it’s not just economics. It’s demographics.
The real challenge? Too many managers are buried in daily operations and customer requests… while ignoring the root problems.
Here’s what I share in my Managing Multiple Priorities presentations:
- Customers are not your first priority.
- Your top priority is IMPROVING how you serve customers to create long-term ROI.
Try this simple structure:
First 1.5 hours: Focus on big-impact projects like:
• Smarter hiring strategies
• Keeping your best employees engaged
Midday: Handle customer and operational issues.
Last hour: Knock out administrivia.
When leaders focus on strategy first, they create teams who deliver amazing service… and stay.
Your people are your brand. Prioritize them, and customer loyalty will follow.
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