Strut
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At Strut we make it our business to understand your business -- applying our creative skills to produce the powerful communications tools you need to succeed. We’ll help you strut your stuff.
- Corporate identity & brand development
- Web design & web applications development
- Advertising campaigns & sales tools
- Graphic design & corporate communications
How do you elevate a brand, communicate the unique structure of the company, and build a strong foundation for future digital marketing programs? For Alair Homes, that meant rebuilding their website. Strut consolidated more than 100 home builder sites under a single CMS, bringing local Alair Builders and thousands of pages of content under one roof. The result? A dramatic 332% growth in visitors, 215% improvement in organic search performance, and 266% higher user engagement rates.
More importantly, the website communicates the value they deliver, and quickly connects site visitors with local Alair Builders operating in the communities they care about. Another great example of the way we think holistically at Strut, about brand building, digital experiences, and campaigns.
Alair is North America’s largest custom home building network, seamlessly blending the financial stability, resources, and project management processes of a national brand, with the flexibility, personalized service, and deep local expertise of an independent builder.
07/22/2025
#1 We couldn’t have done it without you. The biggest lesson we’ve learned after 25 years? None of this happens alone. Every project, every breakthrough, every lesson along the way, has been shaped by the people who trusted us to help tell their stories. Clients, partners, collaborators, friends, you’ve all been part of what makes Strut, Strut. Thank you.
Lesson learned: Great work starts with trust. And we’re grateful for yours.
07/16/2025
#3 Less can lead to more. We worked with the Canadian Centre on Substance Use and Addiction to launch Drink Less, Live More, a national awareness campaign promoting Canada’s updated drinking guidelines. The message was simple—but the visuals told a bigger story: how drinking less can actually help you live more.
Lesson learned: A public health message doesn’t have to scare you. It can inspire you.
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Calgary, AB
