Critical Mass

2022 resolutions: Change the way our industry collaborates with artists. Our roundtable might be over, but the conversation isn't. Check it out at https://air.criticalmass.com/roundtable

Can’t wait to see Intuit QuickBooks' first-ever Super Bowl ad? Good news! You can read all about it in Ad Age: https://bit.ly/3zuUprP. A Super Bowl-sized congrats to QuickBooks—we had a blast huddling up with QB on it! (See what we did there?)

QuickBooks to air first Super Bowl spot for its own brand QuickBooks is planning to air its first branded Super Bowl spot, a 30-second commercial that will run in the fourth quarter.

Digital innovation is what we do. A big thanks to the judges at Campaign US Agency of the Year for including us on their Digital Innovation shortlist. And thanks to the super-talented folks who make CM a place we’re all proud to be! Full list here:

REVEALED: 2021 Agency of the Year shortlist Campaign US will honor the winners on Feb. 17.. From Campaign US

We are thrilled to join Phonak, one of the largest hearing solution brands in the world. As the brand’s digital agency of record, we are excited to drive digital transformation together. Read more via The Drum:

Healthcare brands pick new AORs after busy year This week, we consider new client wins at Essence, iProspect, Ogilvy PR and how the healthcare and pharmaceutical industry’s strong year has benefited agencies.

On this auspicious Festival of Lights, may the glow of the lamp bring joy, happiness, and prosperity to you. Happy Diwali!