Daughter Creative

Introducing Out of Office, the visual identity and theme for this year’s RGD | Design Community, Inspiration & Advocacy Design Thinkers Conference.

Inspired by the idea that our best creative discoveries often happen away from the desk, the identity is built from found letterforms, weathered textures and overlooked moments collected from everyday environments. It celebrates curiosity, creative exploration and the beauty of the unexpected, reminding us that sometimes the best ideas emerge when we step away from routine and simply observe.

A big thank you to Kateland | Photographer & Creative Director for capturing these moments from the Vancouver conference.

And for our design friends in Toronto, there’s still time to sign up! Register now for DesignThinkers 2026, happening October 20–21 at Meridian Hall.

We’ve been looking forward to this moment — the new website is live. 

This project came to life through a lot of trust, care, and collaboration. Our team led the verbal identity and partnered with YWCA as they evolved their visual identity, bringing it all together in a website designed to reflect the organization’s impact and spirit.

The YWCA team brought so much heart to the photography and illustration, while our partners at .media brought the site online with thoughtful development.

It means a lot to support the work of this important organization, and to do it alongside partners who care deeoply.

Congratulations to , .media, and everyone who helped bring this project to life.

The results are in. Calgary Economic Development recently reported that Calgary’s story is shifting in a big way. Since the launch of Blue Sky City, we’re finally telling our own story. 

Across Canada and the U.S., Calgary is increasingly seen as a place that’s vibrant. Innovative. Inclusive. Creative. Optimistic.

It’s not just a good place to visit, but a place to build a life:
✨ A place to belong
✨ A place to grow
✨ A place that feels possible

Calgary is showing up differently, and people are starting to see it.

Meet .ca —your North Star for what to watch next in theatres. ⭐

For film buffs and casual moviegoers alike, we built a scout-inspired brand system that brings a sense of direction (and a little adventure) to discovery. The concave letterforms subtly mirror the curve of the big screen, while the North Star icon does what it’s always done—guiding your journey—only this time, toward your next favourite movie.

Each genre earns its own custom icon, inspired by classic scout badges, because your taste deserves a few merits. The colour palette was also intentionally chosen to stand apart—leaning into rich forest greens, starlight yellow, and bold hits of blue and orange. A clear departure from the familiar streaming palette of blues, whites, and reds, it reflects what MovieScout is all about: theatrical discovery, not more of the same.

Less wandering. More discovering.