Anstice Communications
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We bring the best thinking together for the biggest ideas and take a fully channel neutral approach – bringing together specialists across disciplines to develop the strategy first and foremost. Then we determine the very best channels to activate these ideas in a measureable way. Our services of owned, earned, social and paid media, all converge around the belief that as consumer behaviour has sh
02/21/2024
Something new is coming to 👀
Ready-to-wear brand has reached a new milestone with the opening of its second brick-and-mortar store at Chinook Centre in Calgary, AB.
Join SMYTHE for their public grand opening on February 23rd 2024 and celebrate SMYTHE’s move into Western Canada!
12/15/2022
When it comes to marketing, metrics are crucial to keeping track of what works and what doesn’t. All marketers have metrics they prefer to track to determine business success, but sometimes these metrics aren’t always showing us the full picture. Harvard Business Review recommends building a metrics roadmap to help keep your business on track and ensure you see the full picture accurately reflected in your analytics.
Read more about what they say on metrics roadmaps: https://hbr.org/2022/04/do-your-marketing-metrics-show-you-the-full-picture
Thinking about giving your brand a facelift? As trends change and businesses grow, it’s common to feel like your brand needs a bit of a makeover. If you’re considering a brand refresh, here are four important things to consider:
- Start with your product
- Refine your brand story
- Connect with pop culture
- Know your customer
Read the full article from the Harvard Business Review here: https://hbr.org/2021/12/4-elements-of-a-successful-brand-refresh
07/15/2022
It’s no secret that YouTube is a powerful tool for getting people to see your content. No matter if you are an aspiring content creator, a small business trying to grow, or a massive brand generating awareness, YouTube can help achieve your goals. But how do you do this effectively without relying on paid campaigns? And what steps can you take to make organic discovery seem like less of a shot in the dark? Read our latest blog post from our Digital Marketing Specialist, Christopher Jackson, for a deep dive on organically increasing reach on YouTube - link in bio.
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301/3332 20 Street SW
Calgary, AB
T2T6T9
