Business Woman Club

Why did economists give the Nobel Prize to a psychologist?
Daniel Kahneman is a psychologist. He won the Nobel Prize in Economics.
Because he proved something that made it possible to predict human behavior under uncertainty.
Humans are not rational.
95% of decisions are made unconsciously. Based on automatic reactions.
This discovery has always fascinated me. We are used to thinking we manage ourselves through logic.
Let us look at what Daniel found in his research.
Our thinking works through two different systems.
System 1 is automatism. Unconscious functioning. We live in it most of the time. The answer is immediate. And it often feels like intuition.
But intuition has a different texture and taste.
System 2 is deep thinking. A slow system that activates with effort.
And here is the thing.
Under stress, fatigue, multitasking it shuts down first.
Why? The brain conserves resources.
For business this means the following.
Most leadership decisions are made based on emotional patterns. Formed long before we became leaders.
One question that helps return to rationality.
What information do I not have right now to make this decision?

Last week was fire. And in Fort Lauderdale lit it up.

This is one of the strongest communities I’ve seen.
Women who don’t just build businesses — they create movement. With their teams. With scale. With inner strength.

,the star of my heart, a bright and inspiring business diva.
is a businesswoman who doesn’t see obstacles — only new opportunities.

In this space, everything comes together:
support, sisterhood, friendship, business, growth, beauty, and the joy of life.

If you’re not familiar with , especially in Orlando — ask Sheila.
And I know for sure you already know Sheila.

I was at this event with someone very close to my heart,
And at some point, through dancing, I saw a new side of myself — lighter, more open.
And it happened because of her energy.

Tuera is a goddess of beauty and a personal source of inspiration for me.

Evenings like this stay with you.
It’s a state you want to continue.