WM Digital

09/30/2023

Why are Entities Important for Local SEO?

Google defines entities as a concept or thing that is unique, singular, or distinguishable. Entities can be people, places, products, companies, or abstract concepts.

For example:
If I was trying to rank keyword “Best School in Greenville”, the entities would include things like Lesson, classroom, playground, pupil, teacher, library, book, chalkboard, tables, chairs, and more. I would also use location entities such as Arcadia hill, west Greenville, Southern side, Nicole town, voila street, and other locations in Greenville Sc.

The entities connect my overall Articles. Google uses these entities to rank the content for relevance and this is the No 1 factor to rank in local terms.

Good luck🤞

09/07/2023

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