TACKL. Marketing

Can we give a warm welcome to another member to our Tackl family?

True Gents Barbershop ()

In collaboration with True Gents we were able to provide to them packages that included, but not limited to SMM (Social Media Management), SEO (Search Engine Optimization), Web Design & Maintenance, as well as sales & marketing consulting.

If you want to take your business to the next level, and reach out to those potential customers and clients but you don’t know how in this ever growing digital world, we can help you. We have a combined 40+ years of marketing experience to bring to the table.

DM us for inquiries and questions.

Audience overlap can be detrimental to achieving your social media campaign goals. This is because most social media apps will use the audience with the better history and can cause you to waste your budget. Here are our Do’s and Don’t’s to avoid audience overlap ⬇️

DOs:

1. Cast a wide net for new users – target interests, locations and age groups
2. Attract users similar to the ones you have in your wide net
3. Bring home individual users through precise targeting using Dynamic Product Ads and Website Custom Audiences – you want to make sure your creatives are keeping them entertained

DONTs:

1. You don’t want to increase your own bids by letting your campaigns compete with each other.
2. You don’t want to bore your audience with repetitive creatives.
3. You don’t want to miss out on targeting people in different stages of the funnel.
4. And you definitely don’t want to create a mix-up in your own campaign reports, which will happen if you have the same people in different target groups.

KPI’s are essential to helping you understand if your product is meetings its business goals and if the product strategy is working. Without KPIs, you end up guessing how your product is performing. But choosing the right indicators is not always straightforward. Below are 10 tips to help you select those KPI’s 🔽

1. Be clear on the user and business goals of your product

2. Make the goals specific

3. Use ratios and ranges

4. Avoid vanity metrics

5. Don’t measure everything that can be measured

6. Use quantitative and qualitative KPIs

7. Employ lagging an leading indicators

8. Look beyond financial and customer indicators

9. Leverage trends

10. Use a product scorecard

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
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Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
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In any industry you must understand the market, it's a big part of being able to teach and explain how your industry is broken down.

10 steps to building an effective marketing strategy⤵️

1️⃣Define Your "Why?

2️⃣Create Your Brand Story

3️⃣Define Your Goals

4️⃣Develop Audience Personas

5️⃣Create a Journey Map

6️⃣Identify Key Channels

7️⃣Develop a Content Strategy

8️⃣Draft a Content Calendar

9️⃣Plan Your Resources

1️⃣0️⃣Simply Measure

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
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#ᴄᴀʟɢᴀʀʏɴᴏᴡ

Establishing a clear marketing message is crucial!

5 tips below on how to ensure your message is delivered ⬇️

1️⃣: Identify your target audiences. Once you’ve identified a few key personas, start “interviewing” them. What are their pain points? What are their hopes? What do they fear? Which brands do they identify with? How do they see themselves within their organizations? Are there phrases to which they’re likely to respond? The answers to these questions should infuse your messaging.

2️⃣: Review your company goals. Before you spend time honing your key marketing messages, it’s important to understand what those messages need to achieve. If your company is a startup, your primary goal may be branding, so key messages should be long-term to support the brand image you want to convey.
Ascertain your primary value and benefits. This is the crux of a good key message. How is your business or product different? What special capabilities, expertise or accolades set your company apart? How do you do what you do better/faster/smarter/cheaper than the next guy?

3️⃣: Research competitors’ messages. That’s research, not copy. It’s important to understand what your competitors are saying – and what seems to be resonating with their customers – to ensure your messages are hitting the right points and to counter their claims. If Company B says its solutions are the most advanced on the market and help your target buyers look like rock stars at work, your messages should debunk that statement, while emphasizing what sets your offerings apart.

4️⃣:Brainstorm keywords associated with your brand. When people think about Apple, the words that come to mind may include innovative, ubiquitous and effortless. What words do you want your audience to associate with your brand?

5️⃣: Test, test, test. Once you’ve developed your messages, it’s time to test them out. Work the messages into written materials and conversations internally and externally. Are the messages easy to convey? Do they sound as strong verbally as they do on paper? Take the time to test and hone your messages until they’re perfect, and then roll them out across your organization.