Start Me UP PR

Most founders flip the switch on owned, earned, and paid media all at once. Then they wonder why nothing is landing.

Activation isn't strategy. Sequence is.

Owned comes first. It's the story a journalist reads the moment they Google you. If that story isn't sharp, nothing else matters.

Earned follows. Real coverage is the byproduct of a narrative clear enough to pull reporters in on its own.

Paid lands last. It amplifies what's already resonating, not what you wish would.

Run them in the wrong order and you're funding noise. Run them in the right order and every dollar compounds.

The story comes first. The channels come second.

96.57% of media pitches get ignored.

Let that sink in. You spend hours crafting the perfect press release, hit send, and it disappears into a black hole. Most founders assume it's a writing problem. It's not. It's an angle problem.

Here's what we see all the time: founders pitch the product. Reporters cover the story. Those are two very different things.

The fix is simple but it takes a mindset shift. Lead with the shift, not the launch. What's changing in your market? Who's affected? Why now? Answer those three questions, and your pitch stops sounding like a press release and starts sounding like a tip a journalist actually wants.

Newsworthy beats clever every single time. 🔥

If you're tired of writing pitches that go nowhere, we built a free tool to help you find the angle before you write a single word.

Grab the free Story Angle Finder here: https://www.startmeuppr.com/freestoryangle/

We’re excited to support Roots to Sky: Poetry, Story & Song as a sponsor! 📸

On April 11 at , Roots to Sky is bringing a powerful mix of , music and poetry while raising critical funds for Q***r and Trans youth arts programs in Calgary.🏳️‍🌈🏳️‍⚧️♥️ 

The lineup is a powerhouse of local talent including:
- Calgary’s current Poet Laureateyyc - local author, poet and Lieutenant Governor’s Emerging Artist Award recipient
- Spoken Word Pioneer
- JUNO Recognized Artist
🎙️And More

If you’re looking for a meaningful way to mark , this is it.

Come celebrate, connect, and be part of something that centres community and storytelling!