Platform Calgary

You've talked to customers. You understand the problem. But how do you turn those insights into actual sales conversations?

That's the focus of Sales 101: From Insight to Outreach, one of the newest sessions in the Platform Labs workshop series.

Many founders get stuck between customer discovery and customer acquisition. They know the problem they're solving, but struggle to start outreach, build a pipeline, and create enough momentum to generate real opportunities.

This hands-on workshop is designed to help bridge that gap.

You'll learn how to:
🔹 Turn customer insights into compelling value statements
🔹 Build confidence in early sales conversations
🔹 Develop practical outreach habits and cadence
🔹 Handle resistance and keep conversations moving
🔹 Create a simple system to track and manage your pipeline

And you'll leave with more than just ideas.
✔ A sharpened value proposition
✔ A first-draft outreach script you can use immediately
✔ A simple pipeline tracking framework to support your next steps

If you've validated a problem and are ready to start talking to customers, this workshop is built for you.

🎟 Learn more and register: https://hubs.ly/Q04jYf7l0

In a world driven by AI and global competition, the old rules of who gets to build a tech company no longer apply. You don’t need a deep computer science degree to create a meaningful solution—you need domain expertise, an understanding of real problems, and the courage to begin.

If you’ve been sitting on an idea, wondering if there’s a place for you in Calgary’s innovation ecosystem, this is your sign. You belong in this room. ✨

Join us on June 10 at the Platform Innovation Centre for a free evening celebrating the Platform Pre-Accelerator Community Showcase.

Watch 17 local founders take the KPMG Pitch Stage to share their honest, raw journeys of turning early traction into structured ex*****on over the last 9 weeks.

They face the same messy middle of building that you do. See their progress, hear their stories, and leave realizing one profound truth: if they can build it, you can too.

RSVP to the showcase: https://hubs.ly/Q04hwDC20

🤠 Calgary’s biggest tech party of Stampede season is getting closer — and Early Bird pricing has been extended until EOD Monday, May 25.

Last year’s event sold out with more than 1,000 founders, investors, operators, and ecosystem partners coming together during Stampede for one of Calgary tech’s biggest nights of the year.

This year, we’re making room for even more of the community at the National Saloon Tent — bringing the energy of Calgary Stampede together with the momentum of Calgary’s innovation ecosystem.

If this event is already on your summer calendar, now’s the time to lock in your spot before prices increase.

🎟 Secure Early Bird tickets before May 25:
https://hubs.ly/Q04hf5J80

We’re grateful to have the support of our partners:
Official Community Partner: University of Calgary Faculty of Science
Ecosystem Partner: Alberta Innovates