Platform Calgary

How do you convince an investor to back a deep-tech prototype before you have a single dollar of commercial market traction?

In complex, asset-heavy industries like STEM and energy, the gap between "lab prototype" and "market powerhouse" is massive. Building credibility during this phase requires more than just a great pitch, it requires a masterclass in risk mitigation and strategic ecosystem building.

On June 18th, Platform Calgary’s next Community Connect is pulling back the curtain on this exact challenge. We are hosting an exclusive fireside chat with two incredible local founders who are actively rewriting the rules of industrial decarbonization:

⚡Aleisha Reese Cerny – CEO & Co-Founder of Serenity Power
🌱Kamelia Giles – CEO & Co-Founder of Innova Cleantech Corp.
🎙️Moderated by - Sylvia Wang - Manager, National Bank Investor Hub, Platform Calgary

🎟 Secure your spot before they’re gone: https://hubs.ly/Q04kZxHd0

Your next breakthrough insight, or your next strategic partner is just a visit away. Come for the tactical deep-dive, stay for the ecosystem.

One of the biggest challenges for early-stage founders isn't finding customers. It's knowing how to turn customer insight into meaningful sales conversations.

That's where Sales 101: From Insight to Outreach comes in.

This hands-on workshop is designed for founders who have completed customer discovery and are ready to take the next step: building outreach habits, starting conversations, and creating momentum.

Together, we'll tackle questions like:
🔹 How do you move from "I understand your problem" to "here's why you should act now"?
🔹 Why doesn't awareness of a problem always create urgency to solve it?
🔹 How do you build a repeatable outreach process without feeling salesy or pushy?
🔹 What does an early-stage sales pipeline actually need to look like?

You'll leave with:
✔ A sharper value proposition
✔ A personalized outreach script you can use immediately
✔ A simple pipeline tracking system to keep conversations moving

Facilitated by Trevor Dietrich, Fractional Sales Executive & Startup Coach.
With more than 25 years of sales and marketing leadership experience, Trevor has helped over 50 startups build go-to-market strategies, generate revenue, and create repeatable sales processes. As a founder himself, he understands the challenges of moving from customer discovery to customer acquisition.

🎟 Learn more and register: https://hubs.ly/Q04kNqbg0

You've talked to customers. You understand the problem. But how do you turn those insights into actual sales conversations?

That's the focus of Sales 101: From Insight to Outreach, one of the newest sessions in the Platform Labs workshop series.

Many founders get stuck between customer discovery and customer acquisition. They know the problem they're solving, but struggle to start outreach, build a pipeline, and create enough momentum to generate real opportunities.

This hands-on workshop is designed to help bridge that gap.

You'll learn how to:
🔹 Turn customer insights into compelling value statements
🔹 Build confidence in early sales conversations
🔹 Develop practical outreach habits and cadence
🔹 Handle resistance and keep conversations moving
🔹 Create a simple system to track and manage your pipeline

And you'll leave with more than just ideas.
✔ A sharpened value proposition
✔ A first-draft outreach script you can use immediately
✔ A simple pipeline tracking framework to support your next steps

If you've validated a problem and are ready to start talking to customers, this workshop is built for you.

🎟 Learn more and register: https://hubs.ly/Q04jYf7l0