Cycle7 Communications
Share
Nonprofit friends, quick question:
Are you telling a nice story about your work… or a funding story that foundations and philanthropists can actually say yes to?
I made this short video for executive directors and fundraisers who are:
• Getting “we love this, but can’t fund it right now”
• Struggling to connect heartwarming stories to hard outcomes
• Wondering what funders really need to hear in a case for support
In the video, I walk through the key shift from:
• A general impact story that tugs at the heartstrings
➡️ to
• A focused funding story that shows strategy, results, and exactly what a grant or major gift will unlock next
🎥 Watch the video here, then take a look at your latest proposal or campaign draft:
are you telling a nice story, or a funding story?
For a deeper dive, you can read the full blog post too:
👉 The Difference Between a Nice Story and a Funding Story
https://cycle7comms.com/the-difference-between-a-nice-story-and-a-funding-story/
05/27/2026
Nonprofit friends: how many impact stories are stuck in your head right now? The “small” moments you witness every week but never quite find time to write down.
A participant who finally felt like they belonged.�A client who avoided a crisis because your team showed up at the right time.�A community that looks just a little more connected than it did last year.
Those stories are gold for funders, partners, and your community. But turning them into something you can actually share — in a report, a grant, or a post — can feel overwhelming when you’re already stretched thin.
That’s why I created an Impact Story Starter Kit for busy EDs, program staff, and small comms teams. It gives you:
* Simple prompts to pull real stories out of case notes and conversations
* A clear, repeatable structure so you never have to start from a blank page
* Practical tips for consent and ethics, so you can share your impact stories with confidence
This is a free resource, designed to help you capture the change you’re already creating — and use it to move more money, build trust, and advocate for your mission.
👉 Get your free Impact Story Starter Kit here:�https://cycle7comms.com/impact-story-starter-kit/
If you download it, I’d love to hear: what’s one impact story from your work that deserves to be told this year?
Stop Starting from Scratch. Five Story Frameworks for Busy Executive Directors Free Download for Non-profit Leaders Stop Starting from Scratch. Five Story Frameworks for Busy Executive Directors You know your work is making a
Click here to claim your Sponsored Listing.
Category
Telephone
Website
Address
Calgary, AB
