Erica Rae

8 must-have tools for your martech stack Read my latest blog post and improve your marketing and copywriting skills. (C'mon, we both know you can do better.)

8 must-have tools for your martech stack Digital marketing professional share the must-haves for any digital marketing tech stack.

How to write an effective B2B case study Read my latest blog post and improve your marketing and copywriting skills. (C'mon, we both know you can do better.)

How to write an effective B2B case study Writing an effective B2B case study doesn't need to be difficult - and if you follow these tips it won't be!

Social media is a game.

Don't like the rules? Don't play.

But then don't complain about others winning.

You don't get extra points for not participating.

The key to creating great content that people want to read is actually something so simple.

Just literally be yourself. That's it. That's the key.

You know, I used to spend hours agonizing over my social posts, blog posts, or anything I would write, because I'd get so caught up worrying about what others might think of my writing, or worse - what they would think of me as a person.

And it didn't stop with my social posts. This kind of insecure behavior could be seen in most areas of my life; I was constantly trying to be exactly what everyone else wanted, and somewhere along the way forgot about what I wanted.

After years of trying to make everyone else happy (and making myself miserable doing so), I eventually ended up burnt out, depressed, and feeling like I didn't know who I was anymore.

Which is why I now focus less on being the person other people want me to be, or expect me to be. Instead, I just do whatever makes me happy. I don't hide my past anymore. I stand up for what I believe in. I will share my honest opinion - regardless if I think the other person may not agree, or might think differently of me for saying it.

And so far, that's been working pretty great.

I still have days where I am insecure and doubt myself, but instead of letting those thoughts overwhelm me I try to do something constructive, like going for a walk with my dog, reading a book, or sharing something like this (which I am totally freaked out to do, but am doing it anyways, because f**k it).

Because I finally have come to the conclusion that it doesn't really matter what other people think - and in fact, it's detrimental to your success to do so.

All you really need to do is just show up, and be real - and then do that, every single day. Keep doing that, and you're already ahead of like, 90% of the population. Keep doing that, and you'll make it.