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To survive an economic downturn, business owners should start thinking about how to adjust their business strategies, to avoid laying off employees and cutting expenses blindly. A solid strategy can even obtain better profits and growth after the economic crisis. Here are the 3 key principles that the author has summarized that helped his business survive 2 recessions from his own experience:

1️⃣ Maintain (or even increase) your marketing
2️⃣ Find ways to reduce expenses and maximize efficiency
3️⃣ Assess your messaging and adjust if needed

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3 Strategies That Helped My Business Survived 2 Recessions | Entrepreneur By applying these three principles, my business was able to survive two recessions.

3 Marketing Trends to Adopt in 2️⃣0️⃣2️⃣3️⃣

Marketing strategy plays a very important role in business operations. In this era of rapid development, marketing trends continue to evolve. In addition to providing quality products and services, the ability of a business to provide a personalized experience to satisfy their customers' expectations has become key. Here are 3 marketing trends to consider when developing the 2023 marketing plan:

1. AI technology
2. Digital Accessibility
3. Influencers

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3 Marketing Trends You Need To Look Out For Follow these trends to reach your ideal customers and increase brand awareness.

🔴 What is a Labour Market Impact Assessment (LMIA)? 🔴

An LMIA enables hiring of foreign workers in various job positions when no qualified Canadians are found in the market. Learn more about what an LMIA is and its different classifications here:

https://www.canada.ca/en/immigration-refugees-citizenship/services/work-canada/hire-temporary-foreign/find-need-labour-market-impact-assessment.html

👉 Contact us for more information about LMIAs and its application process.

Find out if you need a Labour Market Impact Assessment (LMIA), and how to hire a temporary foreign worker - Canada.ca Workers who are exempt, how to find if you need an assessment, and who to contact if you need help